Frugality is the new cool in Advertising - That is why the PennySaver works!

What is the first thing to go in your business budget when the sales dollars aren't coming in? I think everyone would agree it is Advertising! But this can be a crucial mistake in your strategic plan. The reason is simple.

 

If your name is not in front of consumers weekly, you are not going to be in the mind of the consumer. Second - you must show them successess and repeated productivity does that.

 

Your goal is always to be the first or second person in your customers mind. When they think Real Estate they think of you!

 

The trick, in this tough economy is how do you save some dollars on your advertising and at the same time, continue to build your business and keep face to face with your current customers?

 

When working with my PennySaver customers in the Real Estate arena, I like to suggest they think like a retailer and offer the consumer a strong call to action - They need to think their office is a store front! What do retailers use to get people in the door - The COUPON!

 

Coupon's or Special Offers need to be crafted to get results. Below are 10 quick tips that will get your Ad noticed and your phone ringing!

 

1. Coupons visually identify your ad as "direct response" causing more people to stop and read it! Don't want to offer a % off your service - simple put a dashed border around the ad to create the feel & appearance of a coupon.

2. Target the Offer in the layout: Use powerful headlines and graphics that identify the product or service being featured.


3. Grab attention with hard to resist offers. Use aggressive price points on products or services people really want.


4. Show benefits: People don't buy products, they buy benefits. You are a product, your ad needs to sell your benefits. Use words such as Saves Money, Satisfies, Help, Improves, etc.


5. Prove your claim: Cnce a compelling benefit is presented, provide evidence of fact with a guarentee, customer testimonial, or video testimonal on your website.


6. Create Urgency: Get people to act immediately by using Firm Expiration Dates, Limited Time Offers or Limited to the First # of people, etc. Example - Great Open House Hurry In OPEN between 10-12


7. Don't use Percentages: Use firm #'s - We can save you $100.00, etc.


8. Use Power Words: Use words that grab attention such as: Free, Amazing, Economical, Budget-priced, Bargain-priced, Introducing, Famous, Dependable, Powerful, High-Performing, Exceptional, Extraordinary, Fantastic, Wonderful, Spectacular, Outstanding, New


9. Anything offered to a new or first time customer is very powerful because it gives them an incentive to try your product or service. The word "Free" creates a strong impulse to act!


10. Be the reader - Ask yourself, "would I respond enthusiastically this this offer?"

 

In today's challenging market place people are looking for real value. Compete vigorously with offers. You can bet your competitors are. Good offers don't give away your profit. However, they should be tangible, something of true value. Keep your main goals in mind" Increasing prospects and attracting new customers. Of course, the real win is in repeat business.

 

Being frugal is smart in today's environment, but doing nothing, won't bring you in any business.

 

Remember, Advertising is not about Ability rather Visibility! Can your clients find you........

 

 

 

If you are looking for advertising solutions throughout Orange and Los Angeles County, give Kelly a call. Kelly has over 15 years experience in Marketing and Real Estate. She understands if your phone is not ringing, then your business is not growing. Her job is to help you do just that by tailoring a cost-effective advertising plan utilizing all the solutions available at PennySaverusa.com.

 

 

 

Kelly Turbeville
kturbeville@pennysaverusa.com
Direct: 949.885.4432
"The Best LOCAL Values - In Print and Online"