The first step in your Real Estate Advertising Plan is knowing who your Reader Is!

As I help customers get started in Advertising, whether it is in print or online, my first question to customers is always who are you trying to attract?

Is it a Realtor trying to attract Buyers or maybe trying to attract listings.
Property Manager trying to attract tenants
Business trying to get people in the door
Service trying to connect with partners

The key to meeting those objectives is to understand your Readership Profile.  Here at the Pennysaver we are the experts at this.  Take a look at our Los Angeles Profile.

Population Demographics:

• Male  45.6%
• Female 54.4%
• Median Age 42

Household Demographics:

• Median Income:  $45,753
• Home Owners:    60%
• Median Home Value:  $365k

Ethnicity Demographics:

• Hispanic Population 48%
• Asian Population 11.5%
• White Population 27.1%
• Black Population 9.7%

Do you think this information is helpful in your final decision making?  Often times, I hear pre-judgements from clients without the necessary data, which leaves you the Advertiser with missed opportunities.  I think we can all agree, nothing is worse then spending money on something that is not working.  Not understanding who your advertising to, will do just that!

With this basic information in hand you can rest assured that your advertising dollars are working.


The Pennysaver is a proven resource for Real Estate Advertisers, why!
More people receive it!
More people read it!
More people use it, than any other paper in California

Contact Kelly today, to review how we can help you!  Most importantly remember if your business is not being seen then you are not in business!

Data from the Media Audit Survery March-May 2010.