Call Tracking Tied To Your Print Advertising Works

Recently I was doing some research for some of my Property Management Companies that have websites with us, as well do print advertising    As calls were coming in to place advertisements, the week before the Thanksgiving Holiday many were questioning if it is a good time to advertise?  In my experience this is when you get the serious customers. But many customers felt ahh, I can take that week off, who would be looking? 

So I delved in, researching to see if the phone does actually ring for my customers on the holiday week.   Following are some numbers.

• Apartment Complex A - November Received 35 calls - 11/24 Publication - Received 9 Calls.
• Apartment Complex B - November Received 32 calls - 11/17 Publication - Received 8 Calls.
• Apartment Complex C - November Received 18 calls - 11/24 Publication - Received 5 Calls.

There is a direct correlation with the dates our publications prints and when our customers phone rings.  This surprises me. How many times do you look at something and immediately call.  Me I have to research and then I think about it and then later I look for that note where I put down that website/company I wanted to check out.

However, when you look again here you see a direct correlation of the dates our ads run, the phone rings!

• Rental Ad A - Published 12/1 - Calls Recieived 12/1 - 6
• Rental Ad B - Published 12/1 - Calls Received 12/1 - 5

Now if you are a Property Owner is this information powerful when you walk into the office and your staff say, it was a quiet day? This gives you the opportunity to work with your staff on their closing ratio, etc.  Without call tracking how are you tracking your advertising return?  After all if you have a vacancy then there are no weeks off. Constant marketing is critical for you to bring in revenue.

We are seeing impressive results when our print advertising is tied into a website.  When to know how we can help you, give us a call.